Rocket Health successfully completed the Next Health Acceleration Program whose objective was to improve the organisation’s delivery of sexual and reproductive health services.
The project financed by Intrepid Entrepreneurs was implemented from March 2021 to March 2022.
Rocket Health was part of the 9 start-up finalists’ in the 2021 cohort of the inaugural Next Acceleration program and receipt of a USD 20,000 grant that aimed at expanding and improving our family planning and sexual and reproductive health (SRH) services portfolio.
The program involved a boot camp that polished our go-to-market strategy for SRH services especially targeting adolescents and the youths in urban areas of Kampala-capital city of Uganda.
The outcome of the boot camp was a specially designed SRH service and product range as summarised below.
Services delivered under the program:
- 24/7 telehealth center manned by qualified health professionals that offered convenient access to quality and reliable Sexual and Reproductive Health services such as teleconsultations via voice, video, or chat platforms.
- Mobile laboratory sample pickups from the comfort of a client’s preferred location, i.e., home, place of work.
- Last-mile delivery of medicines, family planning, and other SRH commodities.
- Online self-service e-shop (www.rockethealth.shop)
- Awareness and promotion of Sexual and Reproductive Health and Rights (SRHR) through information dissemination via mass media, SMS campaigns, and social media platforms.
Patient journey through Rocket Health SRH services acquisition
Rocket Health offers online and offline channels for SRH service to access a diverse demographic of audiences. Online channels include a self-service e-shop, WhatsApp, and other social media, whereas offline channels include USSD code (*280#), SMS, and toll-free lines.
Orders were received, processed, and delivered to a client’s preferred location, with service Turn-Around-Time (TAT) averaging at 1hour.
The most frequently used services were laboratory diagnostics, with STI/UTI screening the most ordered. In pharmacy, family planning services were the most ordered items, especially emergency contraception and condoms followed by over-the-counter medications for STI/UTI treatment.
Various campaigns were run across our digital platforms to promote SRH services. In September, men’s sexual and reproductive healthcare was promoted, in a campaign dubbed #MensHealth, with screening packages offering services like STI testing and prostate cancer screening among others.
October was the #WomensHealthMonth campaign, promoting personal care products, breast cancer screening, cervical cancer testing, and many others.
In November, SRH products and other wellness screening packages were offered at discounted prices, in a campaign dubbed #RocketHealthBlackNovember.
Below is a summary of SRH sales recorded between March 2021 and March 2022.
Rocket Health’s social media activities
Rocket Health leveraged social media platforms to create awareness and promote service access to SRH, through videos and infographics, following learnings from the acceleration program.
A total of 75,124 impressions were made across our social media platforms as summarised below:
Radio and TV talk shows
Sexual and Reproductive Health and Rights promotion and awareness campaigns were run on television to target various segments of the population.
Topics included prevention and early screening of cancers of the reproductive system, HIV/AIDS, pregnancy prevention, and mental wellness. Below is a summary of the TV activity with the estimated viewership, as adopted from IPSOS, an international market research firm.
- NTV-Uganda television: 1,225,000
- NBS-Uganda television: 525,000
- Spirit television: 105,000
Outreach community activities
Medical camps were set up to offer free onsite consultations, health information, and screening services including HIV testing, breast examination, and prostate cancer screening among others, and promote Rocket Health services.
The camps were set up in Kampala targeting corporate entities such as hotels, banks, small and medium enterprises, and upcountry outreaches set up in market centers in Gulu and Mukono. In total, we reached a total of 785 people with Sexual and Reproductive health information and services.
New partnerships developed
We have built strategic partnerships with critical sector players to expand our market and geographical reach and these include logistics companies like MTN-Pulse, SafeBoda, and Glovo among others.
We have also partnered with Non-governmental organizations including In Their Hands (ITH) – Aghakhan Foundation, PATH, PSI, and Marie Stopes-Uganda to deliver SRH care and services leveraging telemedicine.
Rocket Health was profiled in the Digital Health Compendium, an online tool that showcases digital innovations that enhance Reproductive, Maternal, Newborn, Child, and Adolescent Health (RMNCAH) programs, especially focusing on Family Planning programs in Sub-Saharan Africa and beyond.